BRIEF

An investor is looking set up an new talk and music radio station for Cambridgeshire. They have identified a gap in the market for locally specific content aimed 15-25 year olds.  They want to create a station that has the pace and excitement of radio one but which generates its community on a local/regional identification.

You will work as part of a radio production team to make a 10 minute pilot extract for a new breakfast show.  You will have to program a live show from 7.58 - 8.08am for a weekday slot.. You must include the following elements for your station and show:

WHOLE GROUP PRE PRODUCTION TASK

PITCH STATION CONTENT PLAN 

(whole group presentation)

Plan and deliver and audio visual presentation to the company executives that includes:

• Radio station name 
• Show name and synopsis (50 word outline of show) 
• Medium ( breakfast show)
• Genre (Music and talk)
• Music plan with 20 songs in a sample playlist 
• Sample ideas for guests/interviews/ phone-ins/competitions/ news/weather/travel reports etc
• Key influences (DJ presenting style)
• Unique selling points 
• Catch phrases/hooks/taglines 
• Sample station sweepers and jingles (Audio branding segue for station)
• Budget & funding opportunities 
• Justify ideas in relation to current trends in UK radio

Presentation on Tuesday 24th April & Wed 25th April

3 x SUB TEAMS & TASKS

LIVE TEAM 

Producer - Responsible for the overall running of the show including, show scheduling, booking and preparing guests, legal and ethical issues. 
Presenter - Writes, rehearses and presents the shows live content, prepares information on topics and interviews guests. 

Team Responsibilities: 

• 1 x Breakfast show sweeper (audio branding segue for your show) 
• 1 x DJ jingle (DJs own specific audio branding) 
• 3 x sound effects (minimum) to liven up your show 
• 1 x studio guest Live script 
•  Schedule

PACKAGE/CONTENT TEAM: 

Assistant Producer (Content) - Responsible overseeing the radio package and may present it! 
Broadcast Journalist - Records the field interviews and presents the package - might be live in studio to answer follow up questions.

Team Responsibilities: 

• 1x extended local spin on a story/issue/event aimed at your demographic (2- 3 minute) Responsible for making: 
• 1x extended local spin on a story/issue/event aimed at your demographic (2- 3 minute) . This should include interviews, vox pops and a presenters voice. 
• Optional sound effect or package jingle

NEWS TEAM: 

News reader/radio journalist - Writes and presents the new and helps producer make sound design.

Assistant Producer (News) - Gathers, collects and schedules the new and helps make sound design.

Team Responsibilities:  

• 1x News show intro jingle, item effects and background music (a news package is an exact length and usually follows a very specific format 
• 1x prerecorded local news item to fit into your news package 
• 1 x News(Travel & weather) 
• script (News to be read live)